Today we take the events of BCNMediaLab. Having talked about social networking and enterprising journalists are fixed on the future of paper: How will newspapers and magazines in the future? . Participate
editor Louis-Charles Tiar , magazines Barcelonés and Madriz, the consultant and journalist Toni Piqué and José Sanclemente to try to imagine the future and support its new role in the digital environment. ( More info . inscribe here.)
I have been fortunate to participate in the 'warm' debate, with microprobes entitled ' local and regional press: shared values. "
pervivirá I think a strong regional press , generating a multimedia company, multi-channel and multi and a leader in its sphere of influence. I do not think newspapers will exist on paper in the same city and even will be the case of cities and provinces without regional press. For the price value in the masthead will offer many things as gifts, magazines, supplements, supplies at low prices, collections for coupons, discounts and a thousand other things. Have many pages, with much to read, stories and supplements into the paper and magazines companions (Female, Vehicles, TV, Entertainment, Culture, Heart, Travel, Music). Promotions have to sack. Yes I have
be clear that full of analysis and issues that are universal human stories . The contents fulfill the maxim that will be filled with faces but no tie. I imagine that the regional press paper in the near future will be less spin , yes, but under the arm of people want to be identified and be distinguished by the values \u200b\u200bwe cherish and that for this one, share it.
And finally, I encouraged to develop the microprobes. This is the result. Hope you like and support collejas ;-) Thanks!
The future of newspapers
By Javier F. Barrera, of 1001 Media. Ideal Multimedia Editor of the Journal of Granada. Vocento.
This is my personal opinion, I asked my friend Silvia Cobo, compay in many villains, what I like. It is impossible to divine the future. Not even the second coming is going to come. This is because insurance something happens in the immediate future that changes everything. So the best way to predict the future, says the old journalistic adage, is involved in its construction. Personally and professionally, in that I am and we're all journalists with whom I have the pride of working.
Newspapers know much about what I say. Better than most, even. Those who studied journalism at the University in the eighties we know that the press was already in crisis, that the old trade that you will often heredábamos career newly created regional television and private TVs utopian, that finally see the light 1 January 1990. Someone whispered, beginning to talk about the press offices, non-existent in our country 'in the early eighties. "
Moreover, newspapers, press, kings, queen of the creation of Journalism, his eternal suffering and tried to overcome crisis imitating television. The two models were molaban The Country in the old skin of a bull, which had replaced in our generation to the previously admired Le Monde and The Times, and the newborn USA Today. It was the first U.S. national newspaper. There was previously a newspaper covering the entire U.S. territory.
Then came loaded with new ideas and, above all, a lot of technology. Revolutionized the way weather reports on television and sports. Offered a national perspective to the topics of interest to its citizens. It was multi-edition, with a completely new design. Attention, full-color and computer graphics. Set: Color, Computer Graphics and Design. What then, in the eighties, was the closest thing to salvation that we have never had the pen. I remember at home, down in two MODULIT infographic had always had a couple of highly topical data: snapshots , was entitled ( many more, here ).
Error, the shot wrong was that the press, with the model of USA Today in the hand (to the country finally passed by the color ring) mimicked while fighting on television. When he was born was ... Yes, ladies and gentlemen, was born the Internet.
So it is impossible to predict the future. The press has spent two decades fighting imitating and television while Internet was born, and when spurned the Network came first, the feared ordered later, after embracing her now, spite us.
then what is the future of newspapers? Term. Addition lucid description of Enrique Meneses, I think that local newspapers have values \u200b\u200bthat will allow them to survive. I am convinced, because I've seen, that if administered properly, take care, we will work and innovate at the same time. Persist. Disappeared in the nineties the workshops throughout the eighties did the lead. Now presses and hired away all kinds of services. At the moment, writing is a local / regional platform "in crescendo". Another day, talk of the 'upstairs'. They also have to change. But they disappear if one day our beloved newspaper, may engage in selling anything else. We do not. It's true. On the road we will have changed, yes, but change is intrinsic to the business and the business of journalism.
values \u200b\u200bthat will make the local news / regional survival in the immediate future are:
.- His leadership informed on the issues that affect citizens and also join them. Environments in local / regional news agenda in Spain out of the 'agenda setting' the issues that draw down on the press cover local / regional. Radios, producing all kinds of tvs programs and national newspapers in paper and web ring out without stopping each one cover story local newspaper.
.- The newspaper says the city and how he says it and sells it at home is important for citizens of an area of \u200b\u200binterest that in a time of information overload and attention economy needs to rely on their Regular life for you summarize the history of the world in a few pages
.- At a time when governments have or tend to have more and better-paid journalists on many occasions that the very newspapers, local press and Regional becomes the only dissenting voice with power, with authority, in this web of vested interests of regional TVs, local stations, local press on a regional basis. In this subecosystems information, a local newspaper / strong regional rises above these conglomerates and the Internet.
.- People love just out in the pages of a newspaper. No bar in a city like Granada and San Sebastian, I assure you that I know well (the cities and bars, of course), not having set in a corner of the walls that time you had an interview with the owner or removed culinary criticism covers / tapas.
.- The journalistic heritage. An editorial is a School of Journalism. Capitalized. The senior editors, the editors, with their bad grapes, his disdain and cynicism of reporters locked inside Event Chairs, sources and contacts, traps, tricks and resources to obtain relevant information. The transmission of such journalistic heritage combined with hiring the best talent in the classroom we will survive.
.- The masthead. The head of a local newspaper / region in Spain means one thing: cre-di-bi-li-tion. I speak of La Voz de Galicia and El Diario de Cádiz, La Vanguardia and Ideal, El Diario Basque and English El Correo de Andalucia and Las Provincias, El Diario de Mallorca and El Norte de Castilla, El Diario Journal of Navarre, Burgos nor El Diario Montanes of Southern Malaga to Heraldo de Aragón. I would not like me nunguno nor truth, nor La Rioja and the Advancement (Salamanca) and the Advanced (Segovia), and the Diario de Burgos or any that is called Grandstand Chronicle. Or my dear friends of Hoy Extremadura and La Voz de Cadiz. Nor do I forget the people who take life, the skin and youth in Granada Hoy newspaper.
And how will they be?
.- I see a strong regional newspaper, the head of a multimedia company, multi-channel and multi, and a leader in its sphere of influence.
.- I see more like Geyper Meeting Games that as few sheets of newsprint.
.- The full analysis see
.- I see the issues that are universal human stories.
.- I see well-written: The Golden Age for Journalism XXI. Building images, describing events, write. New Cambas, Lobos, Ruan, Campmanys, Thresholds, Moranes ...
.- I see with either of pages, with lots to read (people love to read) stories and supplements into the paper and magazines companions (Female, Vehicles, TV, Entertainment, Culture, Heart, Travel, Music).
.- Promotions, a sack. I see them turned into a canal. A local newspaper gave a bottle of Fanta Lemon on Sunday to buy the paper. In 1990 the general director of La Vanguardia told us that every Sunday in Barcelona gave a packet of instant soup. He said: "Given that we are the day of the Catalan bourgeoisie with 80% of hereditary membership we feared the worst. No one protested, no one returned the envelope of soup. "
.- I see an infinite quality.
.- I see full color, multi-edition
.- I see a current core shared by all of them, which explains what happens in the world, not what happened. Beware the shade, because is analysis.
.- filled with faces I see them without ties.
.- I see them reinvented and in communion with the media coverage for the local TV channel itself, the local web.
.- I see enhancing the community created through the network but devirtualize in organizing meetings, parties, meetings, conferences and full of such information.
.- I see them away from sites in the city center, close to the bars, markets, squares and, of course, people.
.- I see with many journalists kick the street and surf the web without hiding their heads ;-)
.- I see a photo quality unimaginable until now.
.- I see beautiful, healthy ecosystem as a reference. Less spin, yes. But under the arm of people want to be identified and be distinguished by the values \u200b\u200bwe cherish and that for this one, share it.
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